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Privacy Policy

Introduction

Thank you for visiting latexlook.com. We take your personal data very seriously and are committed to protecting it.

Controller

The company (hereinafter referred to as “we,” “us,” or “the company”) is the data controller responsible for processing your personal data. Our full contact information is:

Changes to the Privacy Policy

The UK Data Protection Law was amended on 25 May 2018. It is important to ensure that the personal data we hold about you is accurate and up to date. Please inform us promptly of any changes to your personal data while you remain in contact with us.

Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. Clicking on these links or enabling these connections may allow third parties to collect or share your data. We cannot control these third-party websites and are not responsible for their privacy policies or how they use your personal data. When leaving our website, we recommend reading the privacy statement of each website you visit.

What Personal Data Do We Collect?

Personal data, or personal information, refers to any information that can identify an individual. It does not include anonymized data where identity has been removed.

When you visit our website, we may collect, use, store, and transfer various types of personal data about you, including:

  • Identity Data: [First name, last name, username or similar identifier, title, date of birth, gender]

  • Contact Data: [Billing address, shipping address, email address, phone number]

  • Financial Data: [Bank account and payment card details]

  • Transaction Data: [Payment details and details of products and services purchased from us]

  • Technical Data: [IP address, login data, browser type and version, time zone and location, browser plugin types and versions, operating system, platform, and device used to access this website]

  • Profile Data: [Username and password, products or services purchased or ordered, interests, preferences, feedback, survey responses]

  • Usage Data: [Information about how you use our website, products, and services]

  • Marketing and Communications Data: [Your preferences for receiving marketing information from us and third parties and your communication preferences]

We do not collect special categories of personal data (such as race or ethnicity, religion or beliefs, sexual life, sexual orientation, political opinions, trade union membership, health information, or genetic and biometric data). We also do not collect data regarding criminal convictions and offenses.

If You Fail to Provide Personal Data

If we are required by law or under a contract with you to collect personal data and you fail to provide it, we may be unable to perform the contract you have entered into or are negotiating (for example, providing goods or services). In such cases, we may need to cancel your order, but we will inform you promptly.

When Do We Collect Personal Data?

We collect personal data when you:

  • Purchase products

  • Subscribe to our email newsletter

  • Contact our customer service team with questions or feedback

If you purchase our products as gifts for others, we may receive personal data from you, the purchaser, including the recipient’s name, address, email, and phone number.

How Do We Use Your Personal Data?

We only use your personal data when legally permitted. The most common situations include:

  • To fulfill a contract: When we are about to enter into or have entered into a contract with you.

  • For legitimate interests: When necessary for our (or a third party’s) legitimate interests, provided your interests and fundamental rights do not override those interests.

  • For legal obligations: Where we must comply with a law or regulatory obligation.

We rarely rely on consent as a legal basis for processing your personal data. If we do, you have the right to withdraw consent at any time, for example for marketing purposes.

Examples of How We Process Your Data

  • Registering you as a new customer: Identity and contact data; legal basis: contract fulfillment

  • Processing and delivering your order: Identity, contact, financial, transaction, marketing, and communications data; legal basis: (a) contract fulfillment, (b) legitimate interests (recovering debts)

  • Managing our relationship with you (e.g., notifying you of policy updates or subscription changes): Identity, contact, profile, marketing, and communications data; legal basis: (a) contract fulfillment, (b) legal obligation, (c) legitimate interests

  • Participation in contests, surveys, or competitions: Identity, contact, profile, usage, marketing, and communications data; legal basis: (a) contract fulfillment, (b) legitimate interests (researching customer preferences, product development, and business growth)

  • Managing and protecting our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting): Identity, contact, technical data; legal basis: (a) legitimate interests (business operations, IT/admin support, cybersecurity, fraud prevention, business restructuring), (b) legal obligation

  • Using data analytics to improve our website, products/services, marketing, and customer experience: Technical and usage data; legal basis: legitimate interests (understanding customer behavior, improving services, business growth, marketing strategies)

  • Recommending products or services you may be interested in: Identity, contact, technical, usage, and profile data; legal basis: legitimate interests (product/service development and business growth)

Marketing

We may use your identity, contact, technical, usage, and profile data to understand what products, services, newsletters, or offers may be relevant to you (marketing).

If you have requested information, purchased products/services, provided details in competitions or promotions, or agreed to receive marketing information and have not opted out, you will receive marketing communications from us (including newsletters).

You can manage your marketing preferences at any time by:

  • Logging into your online account and adjusting the relevant checkboxes

  • Clicking the unsubscribe link in any marketing email

  • Contacting us directly to stop marketing communications

How We Protect Your Data

Your personal data is securely stored in databases and servers maintained by us or our third-party service providers.

We use HTTPS for all websites processing payments or containing password-protected areas. Access to personal data is password-protected, and sensitive data (e.g., payment card information) is protected via SSL encryption.

We implement administrative, technical, and physical safeguards to prevent unauthorized access, use, modification, or disclosure of personal data. Internal access is limited to specific staff only.

We have procedures in place to handle suspected personal data breaches and will notify you and relevant authorities if legally required.

Who Do We Share Your Data With?

We may transfer your personal data to trusted third-party service providers, who are required to keep your data confidential and secure and only use it for specific purposes under data protection laws and our instructions. Service providers are also responsible for their use of personal data according to their privacy policies.

We share personal data with third parties in key areas such as:

  • Fraud prevention

  • Online customer support

  • Email marketing

Your Rights

You have the right to:

  • Access your data: Receive a copy of personal data we hold about you and verify its lawful processing.

  • Correct your data: Update incomplete or inaccurate information.

  • Request deletion: Request deletion of your personal data where we have no lawful reason to retain it, or if you successfully exercise your right to object, or if we process data unlawfully, or as required by law. Note that certain legal reasons may prevent us from fully honoring your request.

  • Object to processing: Object to processing based on legitimate interests or direct marketing. We may override your objection if we have compelling lawful grounds.

  • Request processing restriction: Pause processing in certain circumstances, such as verifying accuracy, unlawful use, legal claims, or objections.

  • Data portability: Request a copy of your data in a structured, commonly used, machine-readable format for transfer to yourself or a third party.

  • Withdraw consent: Withdraw previously given consent for processing at any time, without affecting prior processing.

Cookie Policy

  • What are cookies? Cookies are small text files stored in your browser to enhance your website experience, save shopping cart information, and collect anonymous usage data. Some third-party providers may also use cookies.

  • How we use cookies: Anonymous analytics, enabling login, saving shopping cart items, storing preferences, personalizing your experience.

  • Managing cookies: Most browsers enable cookies by default. You can block or delete cookies via browser settings or by following instructions on AboutCookies.org. For Google Analytics cookies, you can also install a browser plugin to opt out. Please note that blocking or deleting cookies may limit your website experience.

How to Contact Us

For questions, exercising your rights, or filing complaints, please contact: service@latexlook.com. We aim to respond to all inquiries within 48 hours.

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